Flowfye

My Work on Flowfye

Brand Positioning

• Defined Flowfye’s target audience

• Clarified its core value proposition

• Positioned templates as business solutions

• Built startup and agency-focused messaging

Template Marketing

• Planned marketing for new templates

• Wrote template launch campaigns

• Highlighted features and use cases

• Promoted Webflow and Framer products

• Supported free and premium releases

Product Copywriting

• Wrote full template descriptions

• Created short marketplace descriptions

• Developed SEO-focused product copy

• Wrote feature and page summaries

• Created social launch content

SEO Strategy

• Researched template-related keywords

• Optimized template product pages

• Planned search-focused blog topics

• Targeted industry and niche searches

• Improved internal content connections

Content Marketing

• Planned product-led content

• Created educational template content

• Wrote comparison and guide articles

• Turned product features into benefits

• Maintained consistent brand communication

Social Media Marketing

• Planned template promotion campaigns

• Wrote LinkedIn and social posts

• Created launch and update content

• Promoted marketplace achievements

• Repurposed website content for social

Creative Direction

• Prepared briefs for template creatives

• Planned launch graphics and previews

• Guided product showcase visuals

• Structured feature-led carousels

• Maintained visual consistency

Website Conversion

• Improved product-page messaging

• Strengthened pricing communication

• Created conversion-focused CTAs

• Directed users toward template previews

• Supported Pricing and Contact visits

Distribution

• Promoted content across key channels

• Built search and referral discovery

• Supported video and email promotion

• Expanded international visibility

• Reduced dependence on direct traffic

Analytics and Optimisation

• Tracked visitors and page views

• Analysed acquisition channels

• Reviewed product-page behaviour

• Monitored high-intent visits

• Improved content using performance data