EdTech / Campaigns
Influxdev
EdTech campaigns & community growth
864K+
Yearly Content Views
Course Awareness Generated
674K
Audience Reach
Across EdTech Campaigns
1.8K+
Campaign Clicks
Interest Turned into Traffic
325%+
Community Growth
Expanded the Learner Base
20–25%
Free-to-Paid Conversion
Learners Became Customers
60%
Course Upsell Rate
Students Continued Learning
Outcome
- Expanded course awareness
- Supported community growth
- Improved traffic and campaign reach
My Work on Influxdev
Brand Positioning
- Positioned Influxdev as a practical IT training platform
- Defined messaging for students and career switchers
- Built trust around skills, mentorship and outcomes
- Simplified technical courses for beginners
Marketing Strategy
- Planned course marketing campaigns
- Created free-to-paid acquisition journeys
- Developed batch-based promotion plans
- Connected awareness, enrollment and upselling
Course Launches
- Promoted SQA and Flutter batches
- Planned pre-launch and enrollment campaigns
- Wrote admission and deadline messaging
- Created urgency around limited seats
- Supported free and paid batch launches
Content Marketing
- Planned educational and promotional content
- Wrote course-focused social posts
- Created career and skill-based content
- Highlighted instructor and student outcomes
- Maintained consistent course communication
Social Media
- Managed campaign content across social channels
- Wrote captions, announcements and CTAs
- Promoted workshops, classes and enrollment dates
- Created engagement-focused post ideas
- Supported community conversations
Lead Generation
- Created messaging for course inquiries
- Promoted free classes to attract learners
- Guided prospects toward paid programs
- Supported applicant and enrollment campaigns
- Improved the learner acquisition funnel
Conversion Marketing
- Developed free-to-paid conversion messaging
- Promoted advanced courses to existing students
- Communicated course benefits and outcomes
- Used deadlines and limited seats strategically
- Supported cross-selling between programs
Creative Direction
- Planned course campaign visuals
- Briefed designers on promotional creatives
- Structured batch and enrollment graphics
- Guided testimonial and result-based content
- Maintained consistent visual communication
Community Growth
- Planned learner-focused engagement content
- Supported student groups and communication
- Encouraged participation and referrals
- Strengthened trust with existing learners
- Helped grow the community by 325%+
Operations and Analytics
- Monitored inquiries and enrollment performance
- Reviewed campaign reach and clicks
- Tracked free-to-paid conversion
- Coordinated batch communication
- Improved campaigns using performance data
My Role in Building Influxdev’s Brand, Student Enrollments, and Marketing Growth