Pagifye
Product launch & waitlist communication for a component library
Outcome
- Product awareness and activation support
- Conversion-focused launch messaging
My Work on Pagifye
Product Positioning
Defined the target audience
Clarified the product value proposition
Positioned Pagifye for designers and developers
Simplified technical features into clear benefits
Go-to-Market Strategy
Planned the pre-launch campaign
Structured the launch journey
Connected awareness, signup and conversion
Planned messaging for each growth stage
Waitlist Campaign
Wrote teaser and early-access content
Created waitlist landing-page messaging
Promoted early-bird access
Built launch anticipation
Product Launch
Planned launch-day communication
Wrote campaign and social copy
Supported Product Hunt promotion
Created giveaway messaging
Coordinated launch creatives
Content Marketing
Planned educational product content
Wrote feature-focused social posts
Created use-case-based content
Promoted components, icons and UI kits
Maintained consistent product communication
Website Copy
Wrote product and feature copy
Improved pricing-page messaging
Created conversion-focused CTAs
Explained free and premium plans
Simplified product benefits
SEO Content
Researched product-related keywords
Planned SEO blog topics
Targeted Figma and UI kit searches
Connected blogs with product pages
Improved organic product discovery
Conversion Marketing
Created messaging for free users
Promoted individual and team plans
Communicated early-bird offers
Supported activation and paid conversion
Improved the signup-to-purchase journey
Creative Direction
Briefed designers on campaign visuals
Planned product-preview creatives
Guided launch and feature graphics
Maintained consistent visual messaging
Analytics and Optimisation
Tracked traffic and acquisition sources
Reviewed activation and conversion rates
Analysed user behaviour
Identified high-performing channels
Improved campaigns using performance data